Missing the Mark Costs Everyone
When marketing messaging falls flat, here's what happens:
- Book launches underperform.
- Your authors lose trust in your ability to champion their work.
- Even after putting in real effort, you’re left wondering if the messaging truly served the author as well as it could have.
- Black voices remain marginalized in an industry that already overlooks them.
Hey, I’m Zennah.
I Know You Want the Best for Your Authors.
I've spent 20+ years in marketing—from leading award-winning work at McCann to creating messaging for NYT bestselling author Dr. Jemar Tisby's The Spirit of Justice: True Stories of Faith, Race, and Resistance. Now I help those in publishing get loud and clear about what your authors have written. Because when the messaging is right, everything else falls into place.
HYPE WOMAN
MARKETER
jesus lover
CAT LADY
"Zennah helped make The Spirit of Justice a #1 release, while it was still in pre-orders. 🙏🏽🙏🏽🙏🏽"
- dr. jemar tisby
new york times best selling author
who this is for
you're in publishing
You’re managing a lot of books—and don’t have the time to dig deep into messaging. You know it matters, but it keeps falling to the bottom of the list.
you're not confident
You want to do right by your Black authors, but the words aren’t landing. You’re worried the message might miss the mark—and so are they.
you're the author
You’ve got a publisher, but no clear message. You're unsure how to talk about your book in a way that sells—and feels true to your voice.
real results:
"Zennah transformed our approach to author messaging."
When we started working with Zennah on Dr. JP Foster's upcoming 2026 release, our messaging felt generic and unfocused. She didn't just help us clarify what the book was about—she recognized who are audience was, guided us through how the book spoke directly to their needs, and shifted the entire project toward a new level of success.
Senior Marketing Manager
Zondervan Reflective
An imprint of HarperCollins Christian Publishing
- Alexis De Weese
"Ciara is simply the best and I'm so grateful for all her help and guidance as I started by business."
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- gabbi, designer
HOW IT WORKS
Discover the Message
I interview you and your author, read the latest version of the manuscript, then create messaging that identifies who needs it and how it solves their problem. We'll review it together.
Build the Brief
I create a creative brief that gives your entire team clear direction on audience, positioning, and messaging—no more generic templates or guessing games.
Support the Launch
I review your materials and provide direction to keep everything on strategy as you move toward your author's book launch.
With this service
YOU WILL:
+ Build messaging you and your author can stand behind
+ feel proud of your launch campaigns
+ Save time and avoid scrambling by getting it right from the start
+ give your authors confidence they are being seen & heard
Just got a book deal? Don’t walk into your next publisher meeting unsure of what to ask. The Author Journey Blueprint is a free, AI-powered tool that gives first-time authors a customized publishing strategy—including a timeline, key marketing moves, and critical questions to raise with your team.
No guesswork. No jargon.
Just smart, strategic next steps—delivered in minutes.
free stuff